Alphabet Studio

AWARD Award for Alphabet

Ashleigh — Tue, 17 Apr 2012 00:47:46 +0000

Alphabet were recently the proud recipients of the AWARD Award in the Design Within Entertainment category. It was our work on the Belvoir 2011 Season Campaign that took out the award for us, marking the 2nd award we’ve won so far for Belvoir 2011. Last year we were also awarded a Core77 Design Award (all the way from New York!) for the Belvoir 2011 Season. Go team! Here’s our cool looking silver pencil AWARD Award, a nice addition to the Alphabet shelf.

Off the Shelf

Ashleigh — Wed, 21 Mar 2012 05:22:09 +0000

As the old saying goes: ‘Don’t judge a book by its cover’. But what about judging a designer by what they keep on their shelf? Here at Alphabet we love to surround ourselves with objects, keepsakes, books, plants and snippets of odd things to inspire and motivate us. Have a peek at our collections and see if you can match the Alphabeter to their shelf.

Belvoir’s Babyteeth

Tim — Tue, 06 Mar 2012 11:28:27 +0000

When Alphabet teamed up with photographer Michael Corridore to work on Belvoir’s 2012 season, our aim was to capture not just 14 great portraits for the season book, but also the back of their head, their profile – every angle – to be used across a full launch campaign, and then throughout 2012. At the same time as photographing stills, we recorded video of each session. All 14 rotating portraits were seen on the night of the 2012 launch and are now finding their way into the Palace Cinema ads for each individual production.

First up is Eamon Farren in Babyteeth which opened last week in the Upstairs Theatre at Belvoir. There’ll be more video portraits to come throughout the year.

See the rest of the 2012 season campaign here

kids at the house 2012

Paul — Tue, 17 Jan 2012 09:39:02 +0000

Alphabet have been working together with the design and marketing team at Sydney Opera House to create and develop a collective of creatures who live in and around the house. They are the ambassadors to all things KIDS AT THE HOUSE – This has been a really fun process putting these guys together. Meet Henry, Bowie, Edwina, Olive and Clark – each with a signatory hat and personality to match. Stephen O’Connor and Pino Sellaro brought together the SOH in-house design team of Vanessa Tamblyn and Kinal Ladha and Alphabet studio. Alphabet were asked to describe, express, represent, draw, colour in, rub out, redraw, add hats, dance moves, high drama and ultimately a whole lot of happy moments to the brand of Kids at the House. The result being a somewhat scruffy eclectic bunch of loveable types to inhabit a world for little and big kids alike.

The characters are there to help kids be entertained, educated, supported, inspired and motivated as the 2012 Season program continues to grow and develop in to world leader – integrating arts events with Kids learning and development. In creating the characters, a range of personality types have been adhered to. Each character representing traits that resonate with the wide range of kids who find themselves at the Sydney Opera House. The characters have been integrated into the 2012 Season brochure and are about to find their way on to a TV near you. The TVC launch the Season is in progress – Hackett Films are animating a series of sequences which to date look amazing – We will keep you posted and share with you the final version when its ready to go.

Alphabet has been working with the Opera House on Kids at the House since 2004, to have a look at work from previous years, click here.